Lagardère Travel Retail opens the first Victoria’s Secret train station shop at Amsterdam Central Station

Posted 29/09/2015 - by pr in News

<a href=" online collaboration.jpg”>Opening Victoria's Secret -1184 (Large) Opening Victoria's Secret -1198 (Large) Opening Victoria's Secret -1204 (Large) Opening Victoria's Secret -1227 (Large)This new Victoria’s Secret shop is a result of a close cooperation with the NS (Dutch Railways ) and part of a major project development in this historical building that when completed at the end of 2017 will house  shopping passages (Shopping Malls), a food court and a new metro line.

It is just four years ago that Gerzon had the European premier with the opening of the first Victoria’s Secret Travel Retail Shop at Amsterdam Schiphol Airport.

The new 100m2 Victoria’s Secret Shop is located in the historical Amsterdam Central Station building built in 1889 that today hosts more than 260,000 passengers a day and has daily connections to other international train Stations such as Brussels Central, Paris Gare de Nord.  The shop is contemporary and features the latest shop design.

The opening was specially announced on Social Media by Beauty Bloggers that their followers should come to the opening event on Thursday 17th September at 4pm in the New IJ Passage(mall).  This resulted in a fantastic opening event with more than 100 meters long que of excited beauty fans all keen to visit the shop and buy a special Victoria’s Secret goodie bag.