New G-Star Store at Schiphol
G-STAR RAW REINVENTS DENIM RETAIL IN SCHIPHOL, AMSTERDAM
March 2014, G-Star RAW opened a new retail concept at Schiphol Airport in Amsterdam. The new address showcases the brand’s unconventional approach to denim retail, challenging the traditional experience of shopping for denim. Situated in Schiphol Airport, the minimalist yet innovative store features both men’s and women’s collections. The store is designed to help the customer easily find the perfect product for them. Gone is the traditional denim wall, instead replaced by mannequin legs displaying G-Star icon styles. This method reduces denim retail to its essentials – highlighting the construction and fit of each style. With enhanced clarity, the premium store design gives the customers a more focused and enjoyable in store experience click for info. Also crucial to the process of finding one’s perfect denim, high-level service is provided by specially trained staff who know literally know the products inside and out. G-Star’s commitment to the research of materials and construction techniques is also visible in the modernist industrial design elements and fixtures utilized throughout the store. The Schiphol branch exemplifies the brand’s design philosophies in product engineering and denim craftmanship. The store also offers the G-Star Membership, a complimentary premium shopping service. Here customers can pick up and/or return online orders to their local store. The service also allows the availability of in store products to be viewed from the comfort of the member’s own home.
G-star RAW Store Schiphol Plaza
U1000AB Amsterdam Netherlands
+31 (0) 20 4109700