Victorias Secret Store Opening in Schiphol Airport
Victoria’s Secret, the leading specialty retailer of lingerie and beauty products, has opened her first European brand store at Schiphol International Airport in partnership with Gerzon, in June 2011.
The Victoria’s Secret Beauty & Accessories store will offer customers access to an assortment of widely popular Victoria’s Secret beauty products including prestige fragrances and exclusive Victoria’s Secret-branded accessories.
The design of the Schiphol location is sophisticated and glamorous. The façade takes a modern approach with a dynamic pink and black storefront. The contemporary interior highlights a gallery of iconic black and white Victoria’s Secret Supermodel imagery and showcases products in an environment that’s sexy, sophisticated and forever young.
Gerzon Schiphol holds the fashion concession at Amsterdam Airport Schiphol since 1971. In our various stores we carry a range of renowned brands in ladies’, men’s and children’s wear and accessories. Amongst other brands we sell Hermès, Ferragamo, Burberry, Zegna, Hugo Boss, Marc by Marc Jacobs, Armani, Etro, Lacoste, Missoni and Uggs.
Our extensive experience and know-how of the Travel Retail and Duty Free market, results in well-balanced collections with an optimal density, specifically for the Travel Retail market. The brand awareness and visual merchandising is most important in a luxury-driven environment, so we strive and succeed in preserving the different brand images whilst retaining our commercial values. Our expertise also lies in an excellent customer care policy.
About Victoria’s Secret
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its more than 1,000 Victoria’s Secret Lingerie and Beauty stores, the catalogue and www.VictoriasSecret.com allow customers to shop the brand anywhere and anytime.