Wolford opens pop-up store Amsterdam Airport Schiphol

Posted 14/11/2014 - by pr in News, Schiphol

Wolford opens pop-up store Amsterdam Airport Schiphol

A ‘Pure 50’ experience

Wolford is launching the new ‘Pure 50 tights’ at Schiphol Airport! These tights are available from the 1st of December 2014 until the 2nd of  January 2015 in Wolford’s first ever pop-up store at Schiphol Airport. The store will be highlighting images from the new summer 2015 collection by Mario Testino. Wolford wishes to welcome all passengers to discover innovations which are a must in the feminine wardrobe.

After the Kick-off at Milano Central station where this new store was located in October and November 2014 it is now Amsterdam’s turn to welcome this new collection. In December passengers are invited to visit the world of the Austrian brand. The shop is located in the centre of the ‘Schengen’ Lounge 1 of Amsterdam Airport Schiphol and easy accessible from all directions showing a perfect look at the Wolford world. Passengers are able to directly contact the Wolford website to make the shopping experience complete giving them more feedback on collections.

De pop-up store was especially designed to highlight the launch of the new award winning ‘Pure 50 tights’. The Pure 50 tights is a masterpiece in technology and functionality. The panty has an innovative material composition, glued seams and an extra wide soft comfort waistband guaranteeing a perfect fit. The ‘pure 50 tights’ is completely invisible even underneath the most form fitting clothing.

We operate the store in cooperation with Gerzon the fashion retailer of Amsterdam Airport Schiphol.

                                                               Experience this Wolford ‘Pure 50’

Period: December 1st  2014 until January 2nd 2015

Location: Amsterdam Airport Schiphol Lounge 1 (Schengen)